Search Engine Optimization of Press Releases


Press release or news release distribution is a very powerful ‘weapon’ which can be used to get your business noticed. Through distribution of news releases, you can reach out to a large number of people and create awareness about your business. In order to make sure that the press releases are able to provide your business with a lot of free publicity and popularity, you will need to optimize them for the search engines like Google. When they are optimized for the search engines, they will be read by more people, and your business will be able to get the required publicity.

How is it done?

The first step in search engine optimization of press releases is to create them to be search engine friendly. Here are a few things that will help you in this process:

Use Keywords – Google and all other search engines like keywords and their search process is also dependent on keywords. While creating news releases, you should use keywords which are relevant to your business so that Google will understand what it is all about. When Google finds that it has a reasonable percentage of keywords (1.5 – 2 % of the text), it will automatically index the news release more frequently, and link to the search results for those keywords.

Create Good Content – the content of your press release is a very important factor and you should provide a lot of importance to it. The indexing software of Google, called Google Panda, has an affinity towards good quality content. Hence, when the press release will have good quality and relevant content, it will index it on a regular basis. It will then appear on Google search results and a lot of people will get to see it. If it does not contain good quality content, it will not be optimized for the search engines.

Do not make it too long – most of the times, news releases are not able to generate the required interest as they are too long, boring and end up being full of gibberish. The length of an ideal news release will be anything in the range of 350 to 500 words. When it is too long, it will not be loved by the search engines and will fail to get enough visitors. Hence, you have to make sure that the news release that you create is neither too short nor too long.

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