With all the new channels constantly emerging, it’s very easy to fall into the trap of thinking about social media as a tactical plan instead of a strategic one.
The best social media plans set forth measurable goals and work with any social venue.
There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine. However, these are just a drop in the bucket when it comes to all of the social media channels out there. And although they are “smaller,” they still have tens or hundreds of thousands of users. If a large percentage of these users are in your target audience, you should be strongly considering adding it to your active social media strategy. http://Techprodata.com https://earningfunda.com https://radiocodess.co.uk
Here’s the big benefit of smaller networks: barely any other business uses them!
Think about it. The biggest businesses need a huge audience, so they stick to the biggest social networks, they cannot survive on a couple dozen sales leads a day. But you CAN, and actually you can thrive.
Small home businesses owners typically believe that they should just try to copy the big businesses…
This is the reason you see thousands of your competitors doing the exact same thing on Facebook and Instagram.
With smaller social channels, there is zero competition! You can quickly amass followers and drive large amounts of traffic to your website in no time.
You start seeing faster responsiveness, better lead results, and more sales profit.
This article is all about a simple strategy that will work on just about every social network out there.
How to Find Small Social Networks
Expect to have to dig around for 30-60 minutes to find the best one for your business.
There are dozens of social networks that will work amazingly well for your niche audience, so you just need to spend the time finding the one that is right for your business.
Check out this list of social media channels you’re probably not using and see if they have any potential for your business.
Pheed does more than let users share video, text, music, and photos. It also offers live broadcasts and a pay-per-view option. Users set their own price for their content.
With Thumb, ask a question and get feedback from other users in real time. You can also share your own opinions and start conversations with peers on topics of interest.
WhatsApp is a cross-platform mobile messaging app. Users can send photos and videos, share their location, and create groups. There are thousands of home business owners, boutique owners, and other vendors with shippable merchandise that use WhatsApp on Instagram. It is a stress free, confidential, and easy to use method for communicating with buyers around the country. By installing the app on their phone, the buyer can text you their size, address, and other information without sharing it on social media.
Is a photo editing app combined with a social network. Users can share their photos, discover images other users have uploaded, create a collage, co-edit, and enter contests.
Is a social entertainment site. Users can use features similar to other social media sites like sharing photos, connecting with friends, and meeting new people. But hi5’s big focus is on playable games.
Members can share photos, journals, videos, and other content based on their interests. Most content centers around music and popular media. Content can be tagged and found on topic pages.
Makes your personal homepage into a shareable digital business card. You can connect a resume, or “backstory,” and add a mission statement to your profile. Users also gain access to stats on who visited their site, what they clicked on, and where they are from.
Allows users create a customized “Story Page.” Users take a quiz to determine what their personal archetypes are and then that information is displayed on their page. Other features are included to highlight personal preferences and connect users with each other.
Gives its members a chance to share in earned revenue for the content they create. This method motivates users to create compelling content as well as gives them ownership in what they turn out. Membership is by invite only so it’s a little exclusive.
How to Use these Smaller Sites:
Your goal is to find the few networks that are likely to have your target audience. All networks have their own purpose-their own niche(s).
For now, write down all the networks you think might have your target audience. As you work through navigating each site, you will ultimately determine if your choices are good networks to spend your time on.
Look at the Users:
Once you’ve chosen a few networks to check out, you can start learning about them.
New social media sites pop up constantly. Start to spend a bit of time on the site. When you do, you will begin to understand how the site works and how users interact with each other.
Whenever a new form of social media emerges, of course you check it out. After all, you – and your business – should always be on the forefront of trends. Plus you want to know, “Could this be a good fit for my business?”
But, after browsing all the social media sites out there, which ones should you really stick with? The plan is always to find great social media channels that allow you to connect with your target audience. Finding and connecting with the right audience makes the secondary step of getting them back to your website (or other call to action) much easier!
Understand the Basic Mechanics of the Site:
Although these smaller networks don’t often have marketing guides written about them, most of them will have some sort of tutorial you can read to help you out.
For example, if you Google:
How LinkedIn works
You will find guides and tutorials offering explanations of the main functions of the site.
At the very minimum, every successful site has some sort of help documentation where you can look up the functions of certain buttons or definitions of site’s terms.
Learn How Users Interact:
Learning what the major parts of the network are will tell you the main purpose of the network from the audience themselves.
It’s important to know: what, why, and how people interact on the site.
Pick one social media network and get extremely good at delivering what your audience expects from it.
When you have systems in place for getting new followers, generating leads, and bringing people over to your newsletter, website, or funnel, only then would you move on to the next social network.